Project Examples

AT&T had experienced breakups and acquisitions to the point of nearly 40 different style guides.  A centralized system was badly needed.

An overly complex selection process left too many users unsure of what they needed, resulting in a high cart abandonment rate.

After identifying the audience of this small online novelty business, adjustments to the Shopify template code were made.

Post merger digital strategy needed.  Pitched a plan to pull 7 eComm, Support and Corp sites together under a common navigation architecture.

AT&T's branding went through a period of whimsical design.  Not well accepted by the business user, a relatable approach was needed.

Operational Efficiencies sometimes come from customized tools, developed for specific business problems.