This will likely be a controversial topic, I am fully aware. So, I will start with the caveat that smaller environments require a handful of people to wear many hats. However, once the teams start growing; start taking on more work of a complex nature, it's important for companies to understand, appreciate, and support the differences as part of their business growth.
So here's the problem. There is a common misconception in the digital design space that a Graphic Designer and a UX Product Designer can effectively be the same person, and in rare unicorn cases that's possible. I've known a couple. In the greater reality however, this idea fails to recognize the unique skill sets and expertise required for each role. (It should be noted that in many cases the Designer makes the argument as much as the business does, to be a single role. Hence the controversy.)
First and foremost, it is important to understand the distinct differences between Graphic Designers and UX Product Designers. Graphic Designers focus on creating visually appealing elements such as logos, branding, and marketing materials. They are skilled in using design software and have a keen eye for aesthetics, designing breathtaking banner ads, social media posts, and marketing landing pages. They are the Artists.
On the other hand, UX Product Designers are responsible for creating the overall user experience of a digital product. This includes conducting user research, creating wireframes, designing navigation architectures, and developing interactive prototypes. They need to have a deep understanding of user behavior and be able to empathize with the needs and frustrations of users as well as the limitations/capabilities of the systems. The role of a UX Product Designer has become increasingly complex as technology continues to evolve. They must be proficient in using various design tools and have a some understanding of coding and development.This level of technical expertise is not typically required for Graphic Designers. They are the Engineers.
As such, expecting one person to excel in both areas can be unrealistic and ultimately detrimental to the quality of the design work.
Moreover, the collaborative nature of design work is often overlooked when assuming one person can handle both roles. Successful design projects require input from a diverse team with different areas of expertise. A Graphic Designer may have a unique perspective on visual elements, while a UX Product Designer can provide valuable insights on user interactions.
Collaborative teamwork and a diverse range of skill sets are essential for creating high-quality design work. By recognizing the unique strengths of each role, organizations and design teams can better utilize the talents of their team members and produce more effective and impactful designs.
Recommended Reading: UX Principles
Amazon Book Links
by Jon Yablonski
by Steve Krug