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Camper Sweet Home

After identifying the audience and specific needs of this small online novelty business, code adjustments were made to the Shopify templates.

Project Results:

  • Ave page views per visit increased by 50%

  • Home page bounce rate reduced by 30%

The Challenge

  • Small novelty apparel and giftware Shopify site with limited budget.

 

  • Market demographic was 90% mobile, older female.

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  • The Shopify templated site was 80% there, but needed design and code adjustments to accommodate the product line, user demographic, and accessibility.

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  • Over 13,000 sku’s.  Vintage camper kitsch, needed to be simple to navigate on mobile.

Camper Sweet Home wireframes.
Product pages after launch.
CSH Product Image example.

The Strategy

  • Wireframed and adjust source code.

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  • Addressed the Accessibility issues of text in overlays.

 

  • Increased limits on product shown on Home page.

 

  • Bumped up sizes to better accommodate mobile environments.

 

  • Added in Social Media quick links as persistent floaters.

 

  • Created “Contact Us” form access in a single click.

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