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Kimberly Sutherland
Sep 24, 20242 min read
What I Know About Business: Things Are Always Changing and People Hate Change
One of the most significant hurdles in Change Management is resistance from employees.
7 views
Kimberly Sutherland
Aug 4, 20242 min read
Time for a Brand Refresh? 5 Key Factors to Take into Account.
A well-thought-out branding plan can help differentiate a company from its competitors, build customer loyalty, and ultimately drive sales a
3 views
Kimberly Sutherland
Jun 11, 20242 min read
Biggest Bang for the Marketing Buck? Niches, and 5 ways to find them.
By narrowing down their customer demographics and identifying a specific niche, businesses can make the most of their marketing dollars and
8 views
Kimberly Sutherland
Mar 6, 20243 min read
Voice of Customer (VoC) Data
I was speaking with a Chief Digital Officer a few months ago, and I asked if they had a Voice of Customer Program in place for the...
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Kimberly Sutherland
Feb 29, 20243 min read
Measuring Success at the Project Level
I’m surprised how common it is that the only real measures in place as to whether or not a project is successful is if it launched on...
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Kimberly Sutherland
Feb 21, 20243 min read
UXR - Quantitative vs Qualitative Data: You have to have both for the complete picture.
When it comes to User Experience (UX) Research and Design, data plays a crucial role in understanding user behaviors and identifying ...
6 views
Kimberly Sutherland
Feb 20, 20242 min read
Inclusive Design: What are we talking about, exactly?
Inclusive design addresses various disabilities, including visual impairments, hearing impairments, motor disabilities, and cognitive...
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Kimberly Sutherland
Feb 19, 20242 min read
KPI Framework for UX Digital Product Teams
One of the main challenges in creating a KPI framework for UX measures is ensuring that the metrics chosen accurately reflect the UX.
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Kimberly Sutherland
Feb 15, 20242 min read
Digital Design System Frameworks
When it comes to creating a Digital Design System, teams have several popular design methodologies to choose from...
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Kimberly Sutherland
Feb 14, 20242 min read
Inclusive Design: Steps to get your website up to Accessibility Standards.
Ensuring that your website meets the WCAG 2.2 accessibility standards is a crucial step in reaching users with disabilities.
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Kimberly Sutherland
Feb 7, 20242 min read
Is your website at risk of legal action for not being accessible?
No company is too big to be sued for not having an Accessible site. In today's digital age, having an accessible website is crucial for...
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Kimberly Sutherland
Jan 22, 20242 min read
"Isn't Product Owner just a fancy name for Project Manager?" (wince)
I actually had a prospective employer ask me this question.
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Kimberly Sutherland
Jan 8, 20242 min read
Where have the Business Analysts gone?
Are you a business analyst who feels like you've been pushed out of the software development process by the rise of agile?
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